RedNote, or Xiaohongshu, is a popular social media platform in China. It is often described as a mix between Instagram and Pinterest.

The vibes at RedNote feature authentic thoughts, useful content, and friendly interaction. Community is highly active. Posts are often entertaining or practical.

Carousel-like images are most popular on RedNote, but videos are gaining popularity.

Posting high-quality images and videos are a must on RedNote, because the platform does not allow text-only posts. That's why we built Visually to help create high-quality image posts for creators who want to easily and quickly share their thoughts.

It is also recommended to include insightful yet concise text in your images to complement the visuals, especially if your posts are educational. RedNote users love to read notes and learn.

RedNote recommends 1080x1440 pixels with an aspect ratio of 3:4.

Visually will generate high-resolution, properly sized images, ensuring them appear perfectly on your audience's devices for RedNote or other social media.

RedNote core user population includes urban white-collar knowledge workers, Gen-Z, and moms. Fashion, Lifestyle, Parenting, and Personal Growth are the most popular. Good topics include:

• Lifestyle Tips: Share your daily routines, favorite restaurants, and travel experiences to inspire others and offer practical tips for a fulfilling life.
• How-To Guides: Create step-by-step tutorials, like makeup, cooking, home decoration, DIY crafts, tech how-to, photography techniques, and more.
• Personal Growth Insights: Share key takeaways from your school, job, or life to help others grow. Users on RedNote like useful and actionable advice.
• Product Reviews: Give honest reviews of products to help your followers make informed buying choices and avoid scams.

RedNote users love useful, authentic, and visually appealing content. Consider

• Translate to Chinese: It's easier for RedNote users to read content in Chinese. Visually can translate your content to native Chinese that wows your audience.
• Add your personal touch: Include your genuine perspective and real life experience to make the content relatable. Authenticity matters on RedNote.
• Address specific point points: Identify your niche and address key point points. Incorporate trending topics to stay relevant.
• Incorporate visual elements: Use photos, videos, diagrams, emojis, big headings, and highlights to make the content more engaging.

• Write catchy titles: Create clear, intriguing titles that accurately represent your content while sparking curiosity.
• Use eye-catching visuals: Include high-quality graphics and grab attention in feeds. Your first image of the post (aka, cover) is the most important one. Use Visually to generate beautiful-made, right-sized images.
• Consistent Branding: Maintains a uniform style so your followers easily recognize your posts in their feed. Visually can help with creating on-brand images.
• Post at peak times: Share your content when your target audience is most active to maximize visibility and engagement. Be aware of time zone difference.

• Encourage engagement: End your posts with questions to prompt readers to leave comments.
• Respond to readers: Engage with readers by replying to their comments, boosting interaction and fostering a loyal community.
• Share across channels: Promote your RedNote content on other social media platforms to drive more traffic.

The RedNote community welcomes non-Chinese-speaking users, but digesting content in English can be time-consuming and challenging for many. With short attention spans, users may skip your non-Chinese contents if cannot engage them quickly.

While translation is important, traditional translation tools often fall short. They produce awkward phrasing, miss cultural nuances, and fail to capture idioms, slang, and recent trends. This can make the translations feel unnatural and out of touch.

Visually solves these issues. Leveraging latest AI models, carefully designed prompts, and a rich knowledge base of historical and recent idioms, slang, and memes, Visually creates natural Chinese translations that resonate with readers.